behind the siren

The Lash Siren was founded by Natali Cid, a first generation Latina entrepreneur and licensed esthetician who has been in the beauty industry since 2019. What began as a passion for artistry and self-expression has evolved into a traveling luxury brand rooted in intention, confidence, and empowerment.

Based in California, The Lash Siren offers bespoke lash services across Northern California, with select appointments available out of state and internationally. Travel is not just part of the business — it’s part of the identity. Each location, each client, and each set is approached with the same level of care, artistry, and respect.

The Lash Siren is not for everyone — and that’s okay. This brand was created for women who value intention, indididuality, and the experience just as much as the final result. Many clients come not with a reference photo, but with trust — allowing me to freestyle and create a look based on their features, energy, and lifestyle. No two sets are ever the same.

What matters most is creating a safe, welcoming space where women can feel seen, confident, and empowered — whether that means bold, soft, elevated, or unapologetically themselves. Every set is treated as wearable art, designed to enhance presence, energy, and self- expression.

At its core, The Lash Siren exists to remind women that beauty is not about fitting in — it’s about owning who you are. Inspired by siren mythology, we honor a presence that draws others in through confidence, individuality, and self-expression.